Is English essential for success in Rwanda and countries like it? KATIE BROOMHEAD examines the role of the British Council

Have you ever thought of English being seen as a commodity? A market worth over £3 billion? (British council, 2010, p. 8) Or a language which is encouraged to be spoken by those who don’t?  If your answer to these questions is ‘no’, then you will be surprised to learn that this is the way English is spreading across the world today and is becoming a “power in itself”. So-called ‘linguistic imperialism’ can be described as “the intentional destruction of a powerless language by a powerful one” (Spolsky, 2004, p. 79), which is currently happening to smaller languages across the world today. But before putting blame for oppression of minority languages on languages like English, we have to consider why it has reached this state and dig a little deeper into the British Council.

Originally, the British Council was created to almost reinvent Britain after a threat to British prosperity, especially with the great depression in 1929 and the rise of Hitler in 1933. But now the British Council is a worldwide organisation used to promote the English language to those that see it as an opportunity for better lives and a branch to work across the world.

The British Council aim to “create friendly knowledge and understanding between the people of the UK and other countries” ( Not only do they promote the English language through TEFL courses and studying in the UK, they work with the education system in other countries and arts programmes and culture of the world (British Council).  For them, it is all about the links they create with other countries to make life easier for the UK and international relations. The British Council state “[w]e do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust” (British Council).

Today, the British Council promote themselves with pictures of people from different nationalities looking happy, the UK countryside and children playing. But is that just a front to mask the profit they make each year from English? The British Council “is a unique semi-state body” (Gray, 2012, p. 141) which is a registered charity and operates as a business (Gray, 2012, p. 141). By operating as a business, a profit is made and in the case of the British Council, their profit is on a rather larger scale. The annual turnover for the 2009/2010 year was £705 million and to put into context of how much that could increase by each year, the profit increased by £60 million from 2008/2009 (Gray, 2010, p. 141).

Although the British Council plays a big role in promoting English, can the governments of countries also be to blame for the rise of English? Well, yes! Governments of certain countries have made the decision to make English their national language over their original language. This means children who have never spoken English before will suddenly start having all their lessons at school in English. Ouane and Glanz state “Africa is the only continent where the majority of children start school using a foreign language” (2010).

A good example of this language change is the African country of Rwanda, where KinyaRwanda was replaced by English in schools (Williams, 2011, p. 165). The main reason behind this cultural modification is the way English is viewed in African countries. They see it as “the first step towards the coveted white-collar job” (Williams, 2011, p. 165) and provides them with opportunities for careers outside their small communities. By choosing English in schools over their country’s indigenous languages, they have potentially chosen to lose their identity and culture to improve their relations with wealthier countries.

A greater understanding of the role of the British Council allows us to consider the need for a lingua franca across the world. This need, which has been filled with English, not only aids communication but also helps businesses, science and technology, society and international relations (Galloway & Heath, 2015, pp. 54-57).  We have to weigh up these advantages and disadvantages to decide if English is the cause of linguistic imperialism.

With all work the British Council do, they realised there was a need for a global lingua franca and helped to fill that gap by promoting English. People will always argue when language changes and, on a scale like this, it can cause global debates. It will be a debate that is always ongoing and there will only ever be opinions for and against English, just like every dispute. But you have to ask yourself, is English really that bad?

KATIE BROOMHEAD, English Language undergraduate, University of Chester, UK


British Council. History. 

Galloway, N., & Heath, R. (2015). Introducing global Englishes, London, United Kingdom: Routledge.

Ouane, A. and Glanz, C. (2010). Optimising learning, education and publishing in Africa: The language factor. Hamburg, Germany: UNESCO Institute for Lifelong Learning. 

Gray, J. (2012). English the industry. In A. Hewings & C. Tagg (Eds.). The Politics of English: Conflict, competition, co-existence (pp.137-163). Abingdon: Routledge.

Spolsky, B. (2004). Language Policy. Cambridge, United Kingdom: Cambridge University Press.

Williams E. (2012). Reading A: Language policy, politics and development in Africa. In A. Hewings & C. Tagg (Eds.). The Politics of English: Conflict, competition, co-existence (pp.164-171). Abingdon: Routledge.



One thought on “Is English essential for success in Rwanda and countries like it? KATIE BROOMHEAD examines the role of the British Council

  1. Alice Grix says:

    The focal point of many discussions regarding the British Council is the profit they make, which as you stated was £705 million over the 2009/2010 year period. I think you’re right to draw focus to this as it questions the motives of the British Council’s essential selling of our language, however, as long as they are providing what they define as “friendly knowledge and understanding between the people of the UK and other countries” (“The British Council” n.d.), does their annual turnover affect the success of countries such as Rwanda?
    As you said, the British Council was set up to reinvent Britain after a war and countrywide depression, and it is possible to understand why Rwanda would wish to reinvent themselves after being tarnished by a period of genocide during a civil war. However, the British Council supposedly set about doing this by promoting and teaching English language, whereas Rwanda chose to adopt a new language in the hopes of opening up opportunities for its people and increase their earning potential. Both are strategies of reinvention, however different the approaches.
    Therefore, I agree with your comment that the governments of other countries have to accept some of the responsibility when it comes to the rise of English, as without their consent, English would not become a national language. Gray’s (2012) table of salaries based on English skills vs non-English skills provides ample evidence of the benefits English carries, as professional salaries increased in every area with the ability of English skill. Therefore, as English-speaking countries lead the way economically, it may be understood why English is deemed “the natural choice for progress” (Crystal, 1997, p.75).
    I think it is difficult to label the English language as being “bad”, however, the British Council’s motives for its promotion may be brought into question. Instead, your point on government liability is an area where I feel more blame should be placed, as I feel it is their priority to maintain their country’s culture and integrity. Imperialism of this nature is the responsibility of both sides.

    Crystal, D. (1997) English as a Global Language. Cambridge: Cambridge University

    Gray, J. (2012). English the industry. In A. Hewings & C. Tagg (Eds.). The Politics of English: Conflict, competition, co-existence (pp.137-163). Abingdon: Routledge.

    The British Council. (n.d.). Retrieved from

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