SAM COPSON asks: ‘Is English in international business good for everyone?’

The English language is, far and away, the dominant language of international business. It is used in offices thousands of miles away from any native English speaker. It is heard in the German postal service, Finnish manufacturing companies, and the Chinese textile industry (Rogerson-Revell 2007: 104, Nickerson 2010: 511). The universality of English is undeniably useful, providing a communicative bridge between people who would never have a common language otherwise, and opening up new markets for businesses all over the world. It has been used to facilitate company mergers across international borders, such as Paper Giant and Scandi Bank in Sweden and Finland (Nickerson 2010: 514). But do all people benefit from this situation equally? And what price are they paying for their new lingua franca?

Rogerson-Revell (2007) investigated the status of English at the Groupe Consultatif Actuariel Europeen (GCAE), a multi-cultural group of financial risk assessors who provide legislative advice to the European Parliament. English is used for the majority of the Groupe’s meetings, despite native English speakers constituting a minority of its members. All non-native English speakers in the Groupe described difficulties communicating in English-language meetings, such as finding the right words, and translating their thoughts in time to participate in a conversation. (2007: 115-7). One participant described a time when they were thinking of the right English words to use to make a point, and the meeting moved on to another topic before they were able to speak (2007: 111). Another said it was often “easier to be quiet” than try to express their ideas in English. (2007: 116). Native English speakers in the Groupe were also aware that they held an “unfair advantage” over non-native English speakers (2007: 117).

In certain contexts, then, the use of English in International Business creates a hierarchy. Native English speakers find it much easier to express their opinions than non-native English speakers, which, to quote concerned members of the GCAE, results in “the dominance of Anglo Saxon ideas” (2007: 112). This suggests that, while non-native English speakers benefit from having a common language with a greater number of potential business partners, they suffer the consequences of having to compete in the boardroom with people who can use their mutual tool of communication with greater fluency than they ever will.

English does not only dominate business, it is a business. The British Council, one of the largest English teaching organisations in the world, made £705 million turnover in the financial year 2009-2010 (Gray 2012: 141). The high demand for English therefore has a direct financial benefit for British individuals and companies, and this demand exists in part due to English’s association with international business markets, an association which pervades as far as Japan and Thailand (Nickerson 2010: 515).

In 1996, President Kagame of Rwanda made English the new language of education in his nation, opening up a new market for the British Council’s services. There were a number of political factors affecting this decision, but not the least of them was Kagame’s desire to access the customs union of the Anglophone East African Community (Gray 2012: 144). However, as only a tiny minority of Rwandans spoke English at the time, the ability of teachers and students to teach and learn was hugely damaged, doing so as they were in a completely foreign language (Gray 2012: 145). So at the same time that new incomes and career opportunities were being created for the British, Rwandans were almost completely losing their access to even a basic education.

We can see then, that whatever the benefits of English as a lingua franca are, they do not apply to all people equally. Native English speakers are profiting a great deal from the increasing demand for English in business and education, and the same demand is drawing opportunity and wealth away from native speakers of other languages. So while English in international business may be considered ‘good’, it is certainly not equally good for everyone.

SAM COPSON, English Language undergraduate, University of Chester, UK

 

References

Gray, J. (2012), English the industry. In: A. Hewings and C. Tagg (ed.) The Politics of English: Conflict, Competition, Co-existence. Oxon: Routledge, pp. 139-163

Nickerson, C. (2010), The Englishes of business. In: A Kirkpartrick (ed.) The Routledge Handbook of World Englishes. Oxon: Routledge, pp. 506-519

Rogerson-Revell, p. (2007) Using English for international business: a European case study. English for Specific Purposes, 27, pp. 338-360

Advertisements

One thought on “SAM COPSON asks: ‘Is English in international business good for everyone?’

  1. Abiha Rashid says:

    Sam’s explorations of the use of English Language in international business, is predominantly arguing against the lingua franca. Sam not only notes the positives of the debate, but recognises how it is not accessible to all people equally as wealth is distributed unfairly and favours native speakers of English. The example Sam uses is ‘‘Native English speakers find it much easier to express their opinions than non-native English speakers’. I partially agree with Sam here, as his argument seems strong and backed up using the foreign organisation CGAE, who seem to favour ideas of fluent English speakers over those native speakers of other languages. However, when considering my situation, I am a non-native fluent English speaker whose native language is Urdu. Taking this into account, it would be too unrealistic to assume that a non-native speaker will not be fluent in English and thus struggle to express ideas in certain organisations.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s